Target Audience

Now all of our pieces were complete, it was time to decide who our market would be. We thought it would be good to use the audience figures of Kerrang! magazine as a firm basis, because of the research we had carried out. Foo Fighters had appeared in Kerrang! (K!) no less than 27 times so obviously they already had a level of relationship with K! readers.

Audience figures:
Majority:
Partly 18-25, partl 14-17 male.

Prominent Subgroups
14-17 Female, 25-35 male

These numbers seemed right, considering what our piece was. We also found out that the majority of listeners to Foo Fighters are aged between 16-25

Ancillary Task - Magazine Ad

I have decided to take a look at the kind of area our magazine advert would be featured, and I thought that the rock magazine "Kerrang!" would be most likely. So it was this magazine I decided to take a closer look at.

The magazine was introduced as a paper supplement in 1981, and it was initially devoted to the "New Wave of British Heavy Metal" (NWOBHM), along with other hard rock acts. On it's first cover was the Australian band AC/DC. The name was derived from the sound when playing a power chord on an electric guitar, and was an onomatopoeic representation of this.

Throughout it's first 20 years the magazine published more glam and heavy rock acts (I.e. Slayer, Bon Jovi, Poison, Venom). However the turn of the millennium bought a new editor and a new era for Kerrang!. It started to feature more mainstream influential bands without straying from it's original purpose. It was around this time that the Foo Fighters were becoming popular and it wasn't long before they were featured on the cover, as can be seen above. In fact, they were featured in a "Legends" Special Edition, emphasising their growing fame.

The magazine is a reliable source of information for the hard rock scene in today's society and this is reflected in its audience figures. The magazine is published by the Bauer Media Group, with regular circulation of 52,272 as of December 2008. Originally the magazine's audience was primarily an age 18-25 category C demographic. However, more recently the primary readership age has dropped to 14-17. Obviously, these wouldn't be the ONLY readers. We will need to keep this in mind when making our advertisement.

Ancillary Piece Specifications

Jake found a very good website that showed specific sizes and dimensions that we would need to use while making the Digipak.

Here is the link.

A Closer Look - Viva La Vida

I decided to take a closer look at one album in particular. The one I chose was Viva La Vida or Death and All His Friends.

The album is the fourth studio album by English band Coldplay. Translated, the title means "Live the Life" or "Long live life". Whilst it was interesting researching the album, I was more interested in the album artwork. The main element is the 1830 canvas painting by Eugene Delecroix entitled Liberty Leading the People. It was painted as a backdrop to the French Revolution. It depicts a woman, a personification of liberty, leading revolutionists over the bodies of the fallen. In one hand she brandishes the Tricolore Flag of revolutionary France, in the other hand she holds a loaded musket.

The lead singer of the band, Chris Martin, was inspired by the life and works of Mexican painter Frida Kahlo and this is where he got the name for the album. Kahlo's painting of the same name inspired him greatly as he was struck by the appeal to life gouged in the watermelon. Kahlo was involved in revolutionary politics in the Americas and it was this theme that inspired the band to grace the cover of this album with Delecroix. However, the fact that the album is called Viva La Vida is an homage to Kahto. Even Delecroix's work on the album cover is splashed with the phrase in white paint. The decision to use the painting on the cover reflects the political message behind the album. A need for change and revolution in the modern day world is suggested throughout the record and this is reflected in the artwork.

Seeing this, it has made me think about our own album artwork. We will need to capture the message of the music in our own piece. It would be good to keep looking at other albums, and the albums of The Foo Fighters themselves to get the right feel of the music.

Album Cover Mood Board

Whilst looking into album covers, I decided to make a mood board of the ones I thought looked best, as I had done with music videos.




Present on the mood board are:

Viva la Vida or Death and All His Friends - Coldplay
The E.N.D. - Black Eyed Peas
Demon Days - Gorillaz
All the Lost Souls - James Blunt
Americana - The Offspring
Contra - Vampire Weekend
Love Ire & Song - Frank Turner
Aladdin Sane - David Bowie
Shining Like a National Guitar - Paul Simon
Everything Goes Numb - Streetlight Manifesto
Move Along - The All American Rejects
Scream, Aim, Fire - Bullet For My Valentine
Greatest Hits - The Lighthouse Family
Riot! - Paramore
Only By the Night - Kings of Leon
Waking the Fallen - Avenged Sevenfold
Greatest Hits II - Queen
The Black Parade - My Chemical Romance
Three Little Birds - Bob Marley & The Wailers

More Planning

We majorly needed to start filming again so we decided to bring together our ideas and get going as soon as possible. I presented my ideas along with all the other members of the group. We focused on doubling our efforts enough to get a suitable plan together to start filming. With the impressive research we were able to pull together as a group, we were fairly successful. We drew up some of our plans on storyboards, and made an animatic, both of which can be seen below.

Music Video Research: Case Study

CASE STUDY

James Blunt - You're Beautiful



I now need to take a very good look at an example of the kind of music video we need to create. This is the music video for the song "You're Beautiful" by James Blunt. The song was released in May 2005, along with this video. It is purely performance based, and, interestingly, it is all performed in one continuous shot. We wouldn't necessarily do the same for our music video, but it is interesting to look at. The camera work is very interesting in this video. It features very slow movements and even slower zooms in and out. The editing is also interesting, since the footage is slowed down, but still kept in time with the music.

The performance is very impressive from Blunt. It shows dedication to the cause, as obviously it would be very uncomfortable in the conditions he was in. He is also an impressively talented actor, because this wasn't an everyday situation.

I found this making of video on the video sharing site Youtube:


The main problem in making this video seemed to be with the subject himself. He not only needed to be looked after carefully while on set, but also needed to be trained beforehand. This kind of meticulous planning is very professional and I thought perhaps we could look at repeating something similar in our video. Obviously the participants would need to be pre-trained (i.e. they would need to be able to play the instruments they were using). I think we would need to look at making sure they can play our song specifically to confirm that our video would look as real as possible. As in this video, the safety of our participants would also be paramount. In the video above, they were concerned about the participant becoming ill due to the extreme conditions he was performing in. When we film our video we will have a lot of electrical and trailing cables, etc. Obviously, these produce fire and tripping hazards, so we need to be extremely careful. If anybody was injured whilst performing for us it could be catastrophic.

Another problem the makers of the video seem to have is a location. They seem to have searched very thoroughly, which is impressively professional. We should look to have similar dedication whilst choosing our location. The location was one of our problems last time as well, so this time we need to make sure the location is 100% suitable.

Music Video Research: History

To get a really good feel for what I was doing, I decided to research music videos themselves. I thought I would look at their history and any interesting modern video trivia.

HISTORY

The first recorded use of images accompanying music was in 1894 during the period of sheet music. Edward B. Mansen and Joe Stern promoted their song The Little Lost Child with a series of images. This was the birth of the idea of "illustrated song" which later became music videos.

Many short films were made in 1926 with the introduction of movies and talkies. Warner Brothers produced many of the earliest works, featuring many bands and vocalists. The first series was entitled Spooney Melodies and each was generally around 6 minutes in length.

Slip forward to the mid-1940s and musician Louis Jordan started making short films for his music. Some of them were put together to make the feature film "Lookout Sister" and became the ancestors of modern music videos.

Another jump forward to 1974 sees the Australian TV Show "Countdown" show music and video clips to promote the acts that appeared on the show. The idea became very popular and the music industry began to take notice. They noticed the marketing potential of music clips, and the wheels were set in motion. One of the earliest notable performances was by AC/DC for their song "It's A Long Way to the Top".

The idea of MTV (Music Television) was in production, but it was beaten to the punch by American TV show "Video Concert Hall", which premiered in June 1981. However, just a few months after this, MTV was born and the age of 24-Hour music videos was born. MTV opened with a showing of the classic song "Video Killed the Radio Star" by The Buggles.

This new format was a boon for the biggest stars to not only market themselves, but also to create their image. Artists like Madonna were the pioneers and she herself was part of one of the earliest big stories involving music videos. The video to "Like A Prayer" was released in 1989 and was criticized for it's supposed corrupting of Catholic Religious Iconography. The other big story of the time was the 14-minute release of Michael Jackson's "Thriller" music video in 1984, still one of the most recognizable videos today.

By the mid-1980s the genre was expanding to include variety and global audiences. In 1985, MTV launched a sister channel, VH1 (Video Hits 1) that featured music aimed at an older audience. MTV was aimed at a younger audience, so by releasing VH1 the market was expanded massively. MTV was made available in Europe in 1985 and in Asia in 1991.

As time went on, more music genres were incorporating this new marketing technique and establishing a firm base in the market itself. In 1988 Yo! MTV Raps was launched, bringing rap and hip-hop music to a nationwide audience. It also helped to launch some of the biggest names in rap to a much wider market.

Time continued to allow a more global audience. The mid-1990s were almost entirely devoted to expanding the world music market. Some of the Channels launched included: MTV Latin America in 1993, MTV India in 1996 and MTV Mandarin in 1997.

However, as even more time passed, the demand was for the channels to produce more than just music videos to keep hold of it's audiences. By the mid-2000s the channels had begun to replace portions of it's Music Video programming with Reality TV produced specifically for them.

While Music Videos are still an important part of the Music Industry, it has seen a slight decline in recent years. This has been for a number of reasons including a decline in popularity and global economic conditions.

Video Mood Board

Whilst researching my favoutire music videos I created a mood board of frames from the best selection. This reflects my own personal preferences in quality and production.

Present in this are:

Circle of Life - Disney

The Real Damage - Frank Turner

Welcome to the Black Parade - My Chemical Romance

Slam - Pendulum

Gives You Hell - All American Rejects

Rock DJ - Robbie Williams

I'm On A Boat - The Lonely Island

Through the Fire and Flames - Dragonforce

Pretty Fly (For A White Guy) - The Offspring

Scream, Aim, Fire - Bullet For My Valentine

Ignition (Remix) - R. Kelly

You're Beautiful - James Blunt

Get Low - Lil Jon

Beelezeboss - Tenacious D

The Best of You - Foo Fighters

Brick by Boring Brick - Paramore

Here It Goes Again - OK Go

Fix You - Coldplay

Goodbye Mr A - The Hoosiers

Scatman - Scatman John

Warrior's Dance - The Prodigy

A Punk - Vampire Weekend

The Foo Fighters

I decided that I would research the band a bit more to try and get a better feel for their music. The band was formed in 1995 is made up of four members:

- Dave Grohl (Guitar, Vocals)

- Chris Shiflett (Lead Guitar)

- Nate Mendel (Bass Guitar)

- Taylor Hawkins (Drums)

Dave Grohl is perhaps one of the most famous musical icons on the planet. He began his career in the grunge group Nirvana, but left when the band disbanded after the death of guitarist Kurt Cobain. He can play all forms of guitar, drums and is a talented singer. He has appeared in several bands: Scream, Nirvana, Midtown, Foo Fighters, Tenacious D and Them Crooked Vultures.

The band itself come from Seattle, Washington. The name for the band comes from the second world war phrase "foo fighter" which was used to describe unidentified flying objects. They made their live debut in March 1995 at The Satyricon to coincide with their Self-titled debut album. Since then they have shot to fame with five more albums:

- The Colour and the Shape (1997)

- There is Nothing Left to Lose (1999)

- One by One (2002)

- In Your Honor (2005)

- Echoes, Silence, Patience and Grace (2007)

The band plan to start recording a new album in September 2010. Over the course of it's existence, three of their albums have won Grammy Awards for Best Rock Album and all six have been nominated.

Planning

After finally deciding on a song, we got on with planning. Our first planning meeting was very productive, and our ideas came together well. Everyone had their own individual ideas and there was good contribution all round. However, we did run into several problems. Despite our initial caution, our ideas were largely narrative based. We decided to create a narrative based piece, with supporting performance sections. In themselves these ideas were good. However, we didn't feel they worked together as a whole video.

With this in mind we got together to discuss our options, and unanimously agreed that it would probably be better to change songs. If we stuck with "The Real Damage" we'd be too tempted to create a narrative line or basis to the video. We still thought that Frank Turner would be a good artist to stick with, so after some discussion, we selected our favourite song, "Photosynthesis". I personally thought this was a good choice, because it seemed like a good idea to stick to songs we liked so we still enjoyed working with it.

We agreed to look into the song individually and come back with our ideas. I chose to look at the existing music video for the song

In my opinion, this is a weak music video, especially for the potential that the music has. Although it captures the vibrant feel of the music, the content doesn't really reflect the meaning of the song. I envisioned an adult in an eternal chase of his lost youth, rather than interaction with youth in itself. The song suggests he feels out of touch, and even dislike for the youth of today, so seeing him interact with them didn't really make sense. With this in mind, I decided to present the group with my ideas.

Lyric Analysis: Frank Turner (Part 2)

When we realised that Frank Turner was the most popular artist for our group, we made a unanimous decision that it was a good idea to choose one of his songs. We agreed that his music was most suited to the ideas we already had, and thought that we could produce a strong peice based on his music. The general feel of his songs seemed to suit us all and the ideas we had. Initially the song we chose was "The Real Damage", the first track from the album "Sleep is for the Week".

LYRICS:

I woke up on a sofa in an unfamiliar house,

Surrounded by sleeping folks that I didn't know.

On failing to find my friends, I decided that it was clearly time to go.

So I made my way out of the door as quietly as I could - there was no one there I knew to say goodbye.

Squinting in the sadly sobering sunshine of the Sunday morning light.

I started the night with all my friends and ended up alone.

I started out so happy, now I'm hungover and down.

It was about then that I realised that I was half way through the best years of my life.

I scanned the local landmarks trying to find out where I was,

or maybe even find a bus back home.

I was longing for a shower, for clean sheets,

And a charger for my phone.

Suddenly it hit me that I got paid this friday last,

So I rifled through my pockets for some change.

But all I found was a packet of broken cigarettes and a sinking sense of shame.

I had to ask myself:

Is it really worth it? Is any of this worth it?

Well the whole things far from perfect,

But i've yet to figure out a better way to spend my time.

Too many suits and dirty looks made me rack my brains,

The real damage started to sink in.

It's been quite a heavy weekend but I can just about remember where I've been.

Well I started the night with all my friends and ended up alone,

I started out so happy, now I'm hungover and down.

I stood on a street corner and I felt a little sick;

It was about then that I realised I was half way through the first day of the week.

This song is particularly strong in terms of lyrics and theme. This is reflected in the fact that we chose the song and made plans for it. The song is a narrative of the after affects of a weekend's drinking and the revelations it causes the artist to have about his life. He seems to realise that the life he's living isn't doing him any favours. It's affecting his relationships and his health. The ultimate problem appears at the end of the music, when he realises that he's missed an entire day of his life, entirely due the effects of drink.

There would be a lot of things to consider in making a music video for this song. The thing to be avoided most is purely creating a narrative. A narrative-based video would be weak and unproffesional. So we had to make sure we didn't base the entire video on the lyrics, and more try to capture the feel of the song.

Lyric Analysis 4: Frank Turner (pt 1)

Frank Turner was one of the most common artists on our list. With three songs selected he seemed to be a popular choices. The songs we chose were:

- The Road

- Photosynthesis

- Reasons Not to Be an Idiot

THE ROAD

This is the eighth track on the album "Poetry of the Deed" and the first single released from the record.

To the east, to the east,

The road beneath my feet,

To the west, to the west,

Well I haven't got there yet,

To the north, to the north,

Never to be caught,

To the south, to the south,

My time is running out.

Ever since my childhood I've been scared, I've been afraid

Of being trapped by circumstance, of staying in one place.

So I always keep a small bag full of clothes carefully stored,

Somewhere secret, somewhere safe, somewhere close to the door.

Well I've travelled many countries, washed my feet in many seas,

I've drunk with grifters in Vienna and with punks in old D.C.

And I've driven across deserts driven by the irony,

That only being shackled to The Road could ever I be free.

To the east, to the east,

The road beneath my feet,

To the west, to the west,

Well I haven't got there yet,

To the north, to the north,

Never to be caught,

To the south, to the south,

My time is running out.

I felt old before my time but now I keep the age away,

By burning up the miles and, yeah, by eating up my days.

And the nights a thousand nights of pain, a thousand more to go,

before I take a breath and steel myself for the next one thousand shows

To the east, to the east,

The road beneath my feet,

To the west, to the west,

Well I haven't got there yet,

To the north, to the north,

Never to be caught,

To the south, to the south,

My time is running out.

Yeah so saddle up your horses now and keep your powder dry,

'Cause the truth is you won't be here long, yeah soon you're gonna die.

To the heart , to the hearty there's no time for you to waste.

You won't find your precious answers now by staying in one place,

Yeah by giving up the chase.

To the east, to the east,

The road beneath my feet,

To the west, to the west,

Well I haven't got there yet,

To the north, to the north,

Never to be caught,

To the south, to the south,

My time is running out.

Yeah to the south, to the south,

My time is running out

Yeah to the south, to the south,

My time is running out

I face the horizon, everywhere I go.

I face the horizon, the horizon is my home.

I face the horizon, everywhere that I go,

I face the horizon, the horizon is my home

The song seems to be a reflection on the way the singer sees his life. He is addicted to the traveling lifestyle, and finds it hard to change his ways. He reflects on his experiences whilst leading this life such as drinking with "grifters in Vienna, and with punks in old D.C."

Whilst feeling trapped in the life he leads, he also enjoys the perks of such a life. He comments on the irony that he feels happier and more comfortable whilst travelling than he ever does when at home.

In terms of a music video, I could see this working very well. The theme of the song is travelling, and the experiences that come with it. With the right imagination and commitment this could become a very successful video.

Lyric Analysis 3: Paramore

As with Foo Fighters, only one Paramore song made it onto our shortlist, and that song was "Brick by Boring Brick." The song was released as the second single from their third album "Brand New Eyes".

She lives in a fairytale, somewhere that's too far for us to find,
Forgotten the taste and smell of a world that she's left behind,
It's all about the exposure, the lens I told her,
The angles were all wrong, now she's ripping wings off of butterflies.

Keep your feet on the ground,
When your head's in the clouds.

Well go get your shovel, and we'll dig a deep hole,
To bury the castle, bury the castle,
Go get your shovel, and we'll dig a deep hole,
To bury the castle, bury the castle.

Ba-da-ba-ba-da-da-da-da

So one day she fell to crying, coiled up on the dirty ground,
Her prince finally came to save her, and the rest you can figure out,
Well it was a trick, and the clock struck 12,
Well make sure:
To build your heart Brick by Boring Brick,
or the wolve's gonna blow it down.

Keep your feet on the ground,
When your head's in the clouds.

Well go get your shovel, and we'll dig a deep hole,
To bury the castle, bury the castle,
Go get your shovel, and we'll dig a deep hole,
To bury the castle, bury the castle.

Woah, Woah, Woah.

Well you built up a world of magic,
because your real life is tragic.
Yeah you built up a world of magic.

Well if it's not real you can't hold it in your hand,
Or feel it in your heart.
And I won't believe it.
But if it's true you can see it with your eyes,
oh even in the dark,
And that's where I want to be, yeah!

Go get your shovel, and we'll dig a deep hole,
To bury the castle, bury the castle,
Go get your shovel, and we'll dig a deep hole,
To bury the castle, bury the castle.

(x4)
ba da ba ba da da ba da......


The song appears to be a judgement on the way some people live the lives. I feel it is an attack on the lifestyle of building up a positive image of your life, to distract from the real problems. I feel the analogy to a fairytale is particularly effective and portrays the message of the song in a familiar way. It appears to say "even in a fairytale, evil can still catch you" and this reflects to the idea of a song: If you build up this fairytale world about your existence, it doesn't make the problems go away.

In terms of a music video, I think it would be interesting to make one for this song. As I have mentioned before, it is important to stay away from simply telling a narrative. This song would be ideal in relation to that idea, because while the song has a base of narrative, the ideas and messages take hold of the music alot more effectively. Indeed, even the narration itself is merely a metaphor for the message of the song.

With this in mind, even a literal interpretation of the lyrics could produce an effective peice. However, with our own interpretation this could be an extremely high quality video.

Lyric Analysis 2: The King Blues

We chose two King Blues songs for our shortlist, and those were "Let's Hang The Landlord" and "I Got Love"

The King Blues are a Punk-influenced Ska-Acoustic band, and both of these song's reflect the genre effectively. I feel that "Let's Hang The Langlord" (hereafter LHTL) in particular achieves this well.

The song (LHTL) itself is the story of a Punk growing up in London, with very political overtones. It was the first single released from the album "Save The World, Get The Girl"


I was classic bullying material strictly speaking
I was 4ft tall with 3ft mohican
I bunked off school and bought some tattoo ink
Engraved "punk 4 life" on my arm with a safety pin
I was sleeping in a park and selling the Big Issue
But this ain't no sob story so don't reach for the tissues
These Spanish Punks they took me under their wing
Opened up a squat in Clapham Common, they let me move in

This place was fucking huge, I couldn't believe my luck
But it was no stranger to the odd ruck
I was sharing a room with a bloke called Geoff
He had rotten teeth and the World's worst breath
But we had such a time, graffing up all the walls
Days trips to Brighton when the occasion called
Drinking Red Wine and Coke, playing our music loud
On a shitty old tape player we sung it proud
We used to sing

If we hang the Landlord from the top of the stairs
We can live here forever without a care
So let's hang the Landlord from the top of stairs
We'll live like a millionaire
Like a millionaire

We looked out for each other, as a group we were tight
All coppers are bastards, but we were alright
Painting our leather jackets, soaping up our hair
We looked like aliens out of anywhere
If the tourists wanted a photo we would charge them a pound
When we had enough we'd buy a bottle and pass it around
Id buy the cheap gluey though stick things to fix
And whatever we could find got thrown into the mix

If we hang the Landlord from the top of the stairs
We can live here forever without a care
So let's hang the Landlord from the top of stairs
We'll live like a millionaire
Like a millionaire

Now always blagging it into gigs for free
Sneaking in our own cans after a robbing spree
Getting chased out the offie and half way down the street
Smiling at the girls we thought looked sweet
And Puff used to give me all his hand-me-downs
He had a great big heart but he'd done too much brown
Sarah used to look out for me, make sure I was alright
When Mel and other people once got in a fight
We used to sing

If we hang the Landlord from the top of the stairs
We can live here forever without a care
So let's hang the Landlord from the top of stairs
We'll live like a millionaire
Like a millionaire

A couple of years ago a tramp at Piccadilly he told me Aaron had died
My head spun around until I sat on the curb and cried
And I found my self sitting on Puff's begging patch
I ain't seen him around I pray he didn't lose the match
Now Al's in prison and he was the sensible one
Don't let the bastards grind you down mate our time ain't begun
Don't let the screws get in your head and fuck you up
Because when you get out we'll string that Landlord up

If we hang the Landlord from the top of the stairs
We can live here forever without a care
So let's hang the Landlord from the top of stairs
We'll live like a millionaire
Like a millionaire


The singer (Jonny Fox, a.k.a "Itch") appears to be proud of how he grew up, despite the lifestyle being frowned upon by society, and even pitied on occasion. This can be seen in the line from the first verse: "I was sleeping in a park and selling the Big Issue/ But this ain't no sob story so don't reach for the tissue". The melody is very upbeat, and appears very positive, despite the horrific act depicted in the chorus. This could help in terms of a music video, because I feel that a sombre mood would be a lot more difficult to film and direct

The difficulty would come with the narrative nature of the song. If a video just strictly followed the narrative, it could weaken the quality of the video as a whole. The quality would have to come from capturing the underlying ideas and themes of the music. I feel that a sense of pride is present throughout the peice, with a hint of regret. Also present are determination, defiance, and revolution.

The other song we chose was "I Got Love", from the same album.

This song has a much more upbeat feel and happier subject matter.

Well I'm gonna dance like nobody's watchin
I'm gonna sing like no-one's listenin
I'm gonna kiss you like we're all alone
Cause this world is ours
We're the have not but the have all's
At twice the speed of lightning I travel.
Through the universe I will run
to write your name in the stars.
Cos some truths will last forever.
Music can bring the world together
I got life man, I will use it til they lay me down to rest
So let’s party in the supermarkets
Move to the rhythm of my heartbeat
I’ll take my tie right off my neck
and wear it tied up round my head

I got love, I got so much love
Love in my heart and this feeling I can’t let it go
I got love, I got so much love
Love in my heart and this feeling I can’t let it go

Mountains crumble as I pass
This life’s too beautiful to last
I feel a spirit rise inside me
Something’s happening in the air,
With my feet right on the ground
And my head up in the clouds
We are one people, we are equal
You are wonderful and rare

I got love, I got so much love,
Love in my heart and this feeling I can’t let it go
I got love, I got so much love
Love in my heart and this feeling I can’t let it go

Though we try so hard, they disdain us
But these walls they can’t contain us

I laugh right in the face of death,
I’ll fight this fight til my last breath,
For the frightened fall as often yet far closer than the brave,
We only got one life, let’s use it,
You can’t stop the movement,
So choke on that, you can quote that
You can write it on my grave,

I got love, I got so much love
Love in my heart and this feeling I can’t let it go

The singer seems to be declaring an undying love. The lyrics are particularly strong, and even poetic, in a modern sense. This would perhaps be easier because we wouldn't be drawn into following a narrative whilst filming it. The song is much more about an idea, rather than telling a story.

The ideas presented in the song are defiance, happiness, but more importantly, an all conquering and untarnishable love. Particularly powerful is the lyric "Through the Universe I will run to write your name in the stars". Oddly, it is never mentioned that the love is for one particular, and it is entirely possible that it is for an idea, or, much more likely, a type of music. This is reflected in the lyric Cos some truths will last forever, Music can bring the world together".

In conclusion, these songs both present certain ideas and feelings and these would have to be reflected in the videos we made. In choosing "Let's Hang the Landlord" we would have to be very careful that we didnt just follow the narrative involved in the music. As with "I Got Love", it would be more important to capture the mood, ideas and feelings present in the peice.

Lyric Analysis 1: Foo Fighters

We only chose one Foo Fighters song for our shortlist, and that song was "Times Like These"

This song was the second single released and the fourth track from the album "One by One" and was released on RCA Records

I am a one way motorway
I'm the one that drives away
Then follows you back home
I am a street light shining
I'm a wild light blinding bright
Burning off alone

It's times like these you learn to live again
It's times like these you give and give again
It's times like these you learn to love again
It's times like these time and time again

I am a new day rising
I'm a brand new sky
To hang the stars upon tonight
I am a little divided
Do I stay or run away
And leave it all behind?

It's times like these you learn to live again
It's times like these you give and give again
It's times like these you learn to love again
It's times like these time and time again

The feeling I get from these lyrics is one of independence, and perhaps lonliness. The singer appears to be asserting his pride of being an independent person, but at the same time, wishing he wasn't so.

Starting Off: Initial Research

These are a couple of videos that I liked personally.