Now all of our pieces were complete, it was time to decide who our market would be. We thought it would be good to use the audience figures of Kerrang! magazine as a firm basis, because of the research we had carried out. Foo Fighters had appeared in Kerrang! (K!) no less than 27 times so obviously they already had a level of relationship with K! readers.
Audience figures:
Majority:
Partly 18-25, partl 14-17 male.
Prominent Subgroups
14-17 Female, 25-35 male
These numbers seemed right, considering what our piece was. We also found out that the majority of listeners to Foo Fighters are aged between 16-25
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